The ZOW Spain show has increased its sales turnover by 14.8% for this year’s event but organisers have complained that hosts IFEMA, Madrid have not let it bring in enough wood-related and interior design products.
ZOW organiser Survey Marketing + Consulting said it had not been allowed to bring in more wood products “due to the fact that this would enter in competition with IFEMA’s own projects”.
“We are discussing at this moment with IFEMA how to handle this matter in future editions of ZOW.”
Survey Marketing also said poor economic conditions in Spain had limited growth of the show, with the 20% sales growth target missed.
It reported a significant exhibitor drop out, especially from the Valencia area, but places had been filled by foreign companies, particularly from Italy.
ZOW Spain 2008 will feature 300 exhibitors and is to take place on June 10-13.
