Organisers of ZOW Pordenone have reported that the event’s overall exhibition area has increased yet again and only a few display areas are still available for booking.
Carlo Giobbi, managing director of organisers Survey Marketing & Consulting srl and Business International said the ZOW brand had become an international circuit and powerful promotional vehicle.
He said the international presence of ZOW Pordenone was further confirmed by the fact that all multi-national companies which exhibited in 2006 had re-booked for 2007.
“This represents a particularly interesting characteristic of exhibitor typology because it confirms the efficiency of ZOW as a product, capable of consolidating the furniture industry’s presence on the leading world markets.”
This year’s show will again feature “Material Connexion”, an international library of innovative manufacturing materials and processes.
ZOW Pordenone takes place on October 17-20.
