This year’s ZOW Pordenone exhibition attracted around 20,000 visitors.
The event, the eighth and last ZOW show at Pordenone before the exhibition moves to Verona in 2009, had 8,200 foreign visitors – a 10% increase on last year. International visitors now make up 42% of overall attendance.
“Analysis of the closing figures of the 2008 exhibition shows that the validity and strength of the ZOW formula” have once again been confirmed by the results, although the global economy is undergoing a difficult period,” said organiser Survey Marketing + Consulting.
Exhibitor space totalled 33,000m², with the exhibition halls still retaining their trademark semi-formal atmosphere to facilitate conversation and business meetings.
