German national Ms Lellig will be driving forward Wood for Good’s new housing market campaign.
Based at the Building Centre in London, she will work closely with industry bodies such as the Timber Trade Federation, British Woodworking Federation, Forestry Commission Scotland, the Structural Timber Association and with Wood for Good’s supporting business partners to promote the greater use of timber.
Her background includes international experience in marketing and communications in the civil engineering and environmental sector.
She previously worked with the Swiss Federal Office for Energy promoting energy efficient building construction and with building insurers marketing better structural protection against natural hazards.
“She has the skills, experience and strategic approach necessary to lead the campaign as well as the confidence to engage with all relevant partners in promoting the wonders of wood,” said Stuart Goodall, a director of Wood for Good.
Wood for Good’s housing market campaign will include four conferences across the UK.
