Wood for Good has been deluged with calls from the media following the glitzy launch of its TV ad campaign.
Since last week’s launch at London’s Planet Hollywood restaurant, which was attended by Tommy Walsh of the BBC’s Ground Force programme,Wood for Good has been bombarded by journalists planning to feature consumer articles on timber in newspapers, magazines and on radio.
Wood for Good managing director Charles Trevor said: ‘We have actually got more enquiries than we can deal with and been inundated with offers of books, articles and make-overs. In PR terms it’s the most spectacularly successful event.
‘It was good to be celebrating the first television advertising for the timber industry in style. I hope it will give the industry a much-needed boost of confidence.’
The adverts are being screened in the London area on Carlton, LWT and Channel 4 until April 15, at a cost of £1m.
Robert Morgan, director of Kent timber merchant Morgan & Co Ltd, attended the launch.
He said: ‘It’s a shame even with the big budget that we’ve only got the adverts on a few times a night, only in the Carlton area. But I thought it was very good and hopefully it will get the message across. ’
Geoff Rhodes, director of Willamette Europe Ltd, said: ‘I think it’s a quality presentation. If, as a consumer, you glance at it [the advert], it is saying this is an industry that cuts down trees but also replants them.’
The commercial is part of Wood for Good’s three-year, £9m campaign to promote UK and Nordic timber.
