US-based forest products companies, home improvement retailers and home builders are stepping up their campaign to voice concern about the 27% tax imposed on Canadian lumber.

The group is strongly urging the governments of Canada and the US to ‘build a better lumber solution’ rather than exact punishing duties on Canadian softwood lumber.

The campaign – ‘Friends and allies for more than 100 years’ – is now placing adverts in the US and Canadian media saying the tax will cause ‘irreparable damage’ to the relationship between the two countries.

The advert states: ‘These duties will hurt workers and companies in both countries. But just as importantly, they will hurt the millions of consumers who want a warm, secure home built from these products.’

US companies supporting the advertisement campaign include Weyerhaeuser, The Home Depot, Lowe’s Home Improvement Warehouse and the 8,000 member companies of the National Lumber and Building Material Dealers Association.