The satisified response to German leg of ZOW from trade visitors covered all aspects of the show, with exhibition areas, event staffing, opening times and catering all helping ZOW’s organisers remain “delighted” with the reception it receives each year.
“Visitor approval motivates us to develop ZOW and its unique concept on into the future to become even more attractive to all actors in the industry,” said Peter Meyer, chief executive of show organiser Surrey.
In addition, a separate study of visitors to ZOW discovered that 70% were involved in senior management, with a further 14% saying they advise decision makers within the industry.
