The Ware-based company, founded in 1991, has been busy in the last year improving customer service levels and exploring how to take the company forward into the new era.
“With the commercial landscape continually changing we want to stay one step ahead of the competition by adapting to new challenges and by preserving and continually improving on the service we provide,” said commercial director Keeley Baker.
“After spending the last year exploring how we can deliver a better customer experience we’ve realised it’s our core values that make us a stand out company.”
Timber Connection worked with some leading marketing and design experts to re-energise its identity.
Selina Catherall, marketing manager, said the growth rings in the new corporate identity represented the company’s core values, with the heartwood symbolising the customer “who is at the centre of everything we do”.
