Timber industry product promotional campaigns shared tactics and future planning at an Edinburgh meeting hosted by Wood for Good.
Representatives from the Wood Window Alliance, Fabric First (timber frame) and JOSB Done came together with Wood for Good, the industry’s generic campaign, to discuss tactics and opportunities to work together.
“It was the first meeting of the associations and promotional activities to discuss how we might be able to work together,” said Timber Trade Federation chief executive John White. “There is a huge opportunity to get more bangs for our bucks.”
Wood for Good, which was relaunched last year, recently unveiled its new promotional campaign – “Wood CO2ts less”, which includes national newspaper advertising and distribution of logos for timber companies to use on their vehicles.
The campaign has agreed a year-long sponsorship deal with the Building Centre for its series of architects lectures which started in May. It is also planning a timber best-practice showcase for the Scottish Housing Expo, which takes place in Inverness in August.
