The company says the aim is to improve customer service through “simplified organisational and legal structures and internal processes”.
It also said that the expertise of sales personnel will be developed further to “meet the marketing demands of its increasingly value-added product offering”.
The new structure and personnel changes are effective from June 1, although further “fine-tuning” will continue after this.
A core element of the restructure is the organisation of Stora Enso Timber’s European marketing operations into seven new “Market Areas”.
The Finland, Baltic and Russia operation will be headed by market area director Eero Larvio while Jörgen Hermansson will be in charge of Scandinavia, covering Denmark, Norway and Sweden.
Jari Honkanen is marketing area director for the UK and Ireland and Hannes Buschenreithner for Central Europe, comprising Austria, the Czech Republic, Slovakia, Hungary and Poland.
Germany, Benelux and Switzerland, will be managed by Axel Quaiser and South West Europe, covering France, Portugal and Spain, by Mikael Grevesmühl.
Market area director for South Europe, comprising Italy and the Balkan States, will Stefan Kahrer.
All the above will report to Dieter Kainz, senior vice president, marketing and sales.
Stora Enso Timber’s “Overseas” market area operations Japan, China, South East Asia, Australia and the USA are headed respectively by Franz Kropfreiter, Alex Chan Reinhard Schnait, Duncan Mayes and John Krier. These market area directors will report to Olle Berg, senior vice president, marketing and sales overseas.
The company’s Middle East and North Africa operation continues to be led by vice president marketing and sales Silvio Butalja.
