Selco‘s new Enfield branch has broken a company sales record in its first two weeks of trading.

The branch, which opened in July, beat the previous sales record for a new branch’s first two weeks of trading held by the West Gate branch at Hanger Lane.

Birmingham-based Selco said the success underlines its strength in Greater London and the company’s commitment to providing the trade with a good range and quality of stock and high customer service levels.

Malcolm Aldridge, Selco’s managing director, said: “Retail business disciplines have been combined with certain facets of traditional merchanting to create an environment in which the tradesman is comfortable.”

&#8220Retail business disciplines have been combined with traditional merchanting to create an environment in which the tradesman is comfortable”

Malcolm Aldridge, Selco’s managing director

Selco, which has 12 branches across England and Wales, says a large slice of its business is in timber and timber related products.