Each year FSC UK presents prizes for the most innovative celebrations of its annual awareness-raising day, FSC Friday. For the past three years SCA has invited selected merchant customers to join it in working with infant, primary and special needs schools. Following school assembly presentations on sustainable forestry and wood products by SCA area managers, members of each school’s EcoCouncil or Gardening Club plant spruce saplings from one of SCA’s Swedish nurseries.

FSC UK executive director Charles Thwaites said FSC UK relied heavily on certified companies to promote responsible forest management and drive demand for FSC-certified products.

"With the hard work of dedicated individuals, such as Camilla, and the support of companies like SCA, our reach is infinitely greater than we could ever achieve on our own," said Mr Thwaites.

Mrs Hair said it was a great privilege to receive the award. "I’d like to share this recognition with my SCA sales team colleagues, and with SCA’s builders merchant customers, as it’s they who do the actual tree planting with local schools, creating memorable events for the children and impressing upon them FSC’s good news about sustainable forestry and wood products," she said.