During 2013 Ridgeons branches held fund-raising events, including a bake-off, the Three Peaks Challenge, and a football tournament. Branches are also encouraged to recycle their empty printer cartridges through an initiative with Recycle 4 Charity.
Over the festive period customers to Ridgeons’ Diss branch were invited to place their business cards on the stores’ Christmas tree, instead of a bauble, for a £1 donation to the EAAA and the chance to win a helicopter tour. In lieu of traditional Christmas cards Ridgeons sent digital greetings and made a donation to the EAAA.
Ridgeons’ vehicles display "Proud to support EAAA" posters and the charity is featured on its website.
