Palgrave Brown enjoyed global coverage during this year’s Oxford v Cambridge boat race.
Around 7.6 million viewers in the UK and an estimated global audience of over 120 million in 180 countries saw the name Palgrave Brown emblazoned on the winning Oxford boat as it powered to victory in the154th annual boat race.
The boat was named in honour of Alan and Alastair Palgrave-Brown, twin brothers who both coxed for Oxford around the time of the second world war and whose family went on to become benefactors of the University Boat Club.
The Palgrave-Brown family business was a timber importer and merchant based in Norfolk and when today’s company was selecting an identity to reflect the expertise it was able to draw on from among its corporate group, Palgrave Brown was viewed as the name with the best-known heritage.
The boat race is one of the most prestigious and longest-running events in the UK sporting calendar, having first been held in 1829. The international class eight boats used for the race weigh 96kg and are 19.9m long, and although the shells were traditionally made from wood, they are now generally made from carbon fibre and materials such as Kevlar.
