Norbord has updated its corporate image to guarantee strong brand recognition among customers.
The Cowie-based panel manufacturer said it had invested heavily with graphic design agency Good Creative to create a new design template for use across all the company’s corporate literature.
The new flexible format, which includes a central panel system containing key information, is already being used in literature, advertisements and packaging.
Marketing manager Linda Brett said: “Branding is extremely important and, with the new design template consistent across our corporate literature, we believe we have a strong communication platform for the next few years. The objective is that customers will immediately recognise Norbord material by its distinctive look.”
