Mr Mushtaq was previously sales manager UK & Europe, having joined Neat Concepts in 2006. He heads up a team of regional development executives with Robin Gwatkin (Wales and the West) and Alan Mulrine (Scotland and the North) already in place.
Managing Director Clive O’Brien said this was an exciting time for Neat Concepts.
"Recent investments have increased the factory’s production capacity and, with an improving economy, Mohammed is well placed to lead a sustained period of sales growth," he said.
