M&M Timber Ltd has moved to support its trade customers through the credit crunch by cutting the cost of its popular products.

The landscaping and gardening products specialist has carried out an evaluation of its pricing policy, which it says has allowed it to cut costs across its entire range of popular products, as well as offering Star Buy discounts on 30 selected lines.

M&M is to hold the new prices for six months, which it says will help trade outlets and garden centres through the economic downturn and generate business at the start of the new gardening season.

“In recent weeks we have all seen reductions in fuel and timber prices and our new Credit Crunch price list reflects this,” said managing director Nigel Poyner.

“We greatly value our customers and we will do everything we can to help them maximise sales and profit opportunities throughout these challenging times.”

M&M has already announced its sales in December were up 40% and that it expects its final full year figures for 2008 to show turnover peaked at around £6m, a record for the company.