MKM said its move comes at a time when 56% of tradesmen own smartphones, of which 79% either already use, or plan to use them to help them in their trade.
When MKM customers log in to The Cloud’s WiFi in store, they will be directed to a landing page, from where they can access the internet and begin using email and apps.
“Like many industries, the building trade is increasingly reliant on the internet,” said Vince Russell, managing director of The Cloud.
“Orders, job queries and requests for quotes come in via email and over the net, so tradesmen need to be able to access that information quickly and easily, and that’s what MKM’s free WiFi service will allow them to do,” he said.
Later this year the MKM product portfolio will be accessible on the WiFi landing page, via a link to MKM’s mobile site.
