Building on further investment into its marketing function, LPD Doors’ new website features a refreshed brand and improved functionality to enhance the user journey for its target audiences, including homeowners, tradespeople, architects and specifiers.
One upgrade includes a market-leading stockist finder function, which showcases LPD Doors’ trusted network of stockists and offers new ways for end users to source and shop.
Each business listed on the stockist finder is a verified and trusted partner of LPD Doors’, so end users can be confident in the product and service they will be receiving. From the stockist finder, end users and tradespeople will also be able to determine which stockists have LPD Doors’ showrooms within their area. Tradespeople and end users also have the option to view stockists based on delivery options, trade counters and supply as well as source stock from LPD Doors’ online retailers.
“As a company that’s been innovating in the door industry for over 40 years, we’re always looking for ways to improve the journey for our stockists’ customers,” said Stuart Gordon, managing director.
“Our doors have always offered the highest quality that reflect the latest consumer trends, so it’s fitting to continue this online too with our new website. The first phase of our launch incorporates our refreshed brand, updated stockist finder and specific customer landing pages.
“We’re particularly proud of our stockist finder, which will work to create a seamless customer journey from enquiry through purchase. We have invested in our new brand and website, and are extremely excited for our existing, new, and potential customers to see what we have been working on behind the scenes to improve their experience. We hope they enjoy exploring what LPD Doors has to offer.”
