The company now has a promotional panel in the Eco Zone at the Centre, which is visited by 100,000 members of the public and construction sector professionals a year. It highlights some of its ‘third party certified’ products and the agreement with the Building Centre means that it will also provide with Latham’s product and environmental certification guides for people to take away.
Jo Seal, Latham’s group marketing co-ordinator described the Building Centre as a “key focal point for all apsects of architecture and design, construction, planning and self-build”.
“It is a perfect platform to promote our products,” she said. “We feel that we need to get our products in front of specifiers, architects and designers and this is a great way to achieve this.”
Lathams, which pays an annual fee to the Building Centre for the display, also has a link from the Centre’s website to its site.
