JGTV, the £15m Jewson and Graham in-store TV network, has entered phase two of its development with further investment to improve format, content and scheduling.
Launched in 2001, JGTV is the only in-store TV network in the merchant or DIY sectors. Available in all 547 Jewson and Graham branches throughout Britain, it broadcasts information about manufacturer, supplier and Jewson and Graham products and services.
The revamped JGTV incorporates improvements to programme content and style, and displays full-screen visuals for maximum impact.
Programme scheduling has also been improved, with more frequent broadcast slots available to supplier subscribers and increased targeting for specific audiences.
A national two-weekly schedule will show suppliers exactly when their promotional slots will be broadcast in every branch. This will allow monthly figures of broadcast time to be produced for them to review against their investment.
Changes to content and format will also benefit customers. Video slots will be balanced with “moving poster” digital signs more suitable for the trade counter environment.
Scrolling banners and moving graphics will encourage customers to request industry information and product guides and alert them to promotions.
JGTV also enables suppliers to reach Jewson and Graham branch staff. Information about new products and services can be communicated quickly and accurately – reducing training costs and improving sales opportunities and customer service.
Mark Warr, customer services and marketing manager at joinery manufacturer Premdor, said: “JGTV is a creative and cost-effective route to target customers and the branch staff who sell our products.”
