Peter Buckley, who is joining the company with over 25 years of commercial experience in the public and private sector construction and residential home improvement markets, will be working closely with existing dealerships and promoting the company's unique offering to potential new collaborators.

Formerly specification sales manager at a leading tile distributor, Mr Buckley has worked with over 4,000 independent SME's and global brands across the UK and Europe, implementing strategies to develop revenue from partnership growth.

"I am really thrilled to be joining Gowercroft to spearhead this exciting business opportunity," he said.

In his new role, Mr Buckley will be reaching out to manufacturers looking to upscale their operations, drive sales and improve their profit margins through the company's market leading windows and doors, supported by CRM and quoting systems, product training and extensive technical resources.

"We are delighted to welcome Peter on board,” said Andrew Madge, managing director. “His experience and enthusiasm for developing new growth through collaboration will be a real asset, as we seek to drive our competitive advantage through a national dealership network and take the business to its next level."