The German edition of ZOW in Bad Salzuflen attracted 17,500 visitors, up from 15,000 a year ago.
Visitor numbers also increased – to 671 from 500 a year ago.
Clarion Events Deutschland, organisers of the February 6-9 event, recorded a slight increase in international visitors (35% share), while the majority of visitors (65%) came from Germany.
As in the past, visitors from Belgium, Luxemburg, the Netherlands, Scandinavia and England accounted for the largest share of international visitors.
But there was a significant increase in visitors from Poland, Russia and Italy this year.
“We are very pleased with ZOW 2012,” said Horst Rudolph, managing director at Clarion Events Deutschland.
“Several conversations with exhibitors have confirmed the high quality of our customer contacts.”
