The German ZOW show at Bad Salzuflen attracted 16,500 trade visitors, according to event organiser Survey Marketing & Consulting GmbH.

The attendance was 3% up on last year, while exhibitor numbers increased to 771 from 683. German visitors continued to make up the biggest proportion of visitor numbers.

Foreign exhibitor representation also overtook German companies, with foreign companies now making up 51% of exhibitors compared to 49% in 2007.

The total exhibition area was 45,000m2, up from 41,000m2 a year ago.

Survey Marketing also reported good attendance from its latest target group – architects, interior designers and design professionals.