Change our Fibreboards is a plan to show the demand for certified products by inviting industry buyers to commit to a statement of intent and register the amount, type and price of fibreboard they plan to purchase.
All submissions are anonymous, but so far B&Q is among three major players that have publicly declared their support.
The Council said it would compile a register of the total amount of FSC-certified products needed on the market, which it would publish next March. Companies can choose to promote their company name on the list or remain anonymous, but all other data is confidential.
OTTO Group, Nobia Denmark and B&Q parent Kingfisher, one of the largest home improvement retailers in Europe, are taking part.
"Kingfisher supports an effort for more FSC-certified board material on the market. Our 2020 target is to achieve 100% responsibly sourced timber and paper in all our operations. This cannot be done alone; we need to engage others and participate globally in a collaborative manner and we very much encourage other companies to join this effort," a spokesperson said.
The Council recently called for renewed commitment to responsible forest management at the SusCon sustainable business and consumption conference in Bonn.
A session the Council hosted concluded that as long as the market accepted non-certified or even illegal sources of wood, these products would continue to be sold, and in addition to binding rules such as the EU Timber Regulation, it was essential to continue to raise awareness of responsible forestry.
