Forest Garden plc is setting its sights on the lucrative premium sector when it exhibits at this year’s GLEE 2002 at the NEC, Birmingham on September 15-17.
Managing director Michael Timmis said: “We have been closely monitoring trends in demand for structural garden products, and it is clear that many gardeners are ready to trade up to added-value designs that have a special blend of style and originality.
“By reviewing certain designs and aiming a proportion of our new products specifically at the premium end of the market, we believe both additional margin and volume growth can be achieved.
“The extra choice will mean that decorative timber continues to be an increasingly popular, attractive and affordable way to add instant but lasting impact in the garden.”
