The development of Woodly’s material began in 2011 and the company has manufactured packaging prototypes made of the wood-based plastic for companies in the consumer goods sector.

The company says the product has the same qualities as regular plastic, and it can be used in the production of different kinds of recyclable packaging. The innovation has gained international attention since it was rated highly by Bioplastic News, a publication that evaluates bioplastic companies and brands.

Woodly says its global breakthrough is possible through co-operation with its partners; Wipak Group and Amerplast Ltd. Both companies produce plastic packages and are internationally renowned operators.

“Even though more and more people are talking about the problems of plastic, it has been estimated that the demand for it is going to quadruple by 2050,” said Jaakko Kaminen, Woodly chief executive officer.

“We cannot solve the problems caused by plastics by wishing that people will reduce its consumption. Instead, we can offer an alternative, which makes it possible for the consumption to be more reasonable and environmentally friendly.”