The Finnish Forest Industries Federation (FFIF) has adopted a new logo as a representation of the developments going on in Finnish forests.

According to FFIF, the new round logo represents existing and new products, and new and emerging markets, with the droplet shape in the centre representative of the development of the renewable energy sector. The colour green has also been chosen due to the renewable nature of trees and forests.

The logo has been put into use on the organisation’s updated website, replacing the previous emblem that was based on a spruce tree.