The six European wood producing companies that joined together to promote wood on the Asian markets have held their first European Wood Day in Japan.
The European Wood Initiative (EWI) is a collaboration between the Nordic Timber Council, representing Finland, Sweden and Norway, Proholz of Austria, Holzabsatzfonds of Germany and FrenchTimber of France.
An impressive line up of speakers from Europe gave presentations at Tokyo University on September 28. EWI chairman Jan Söderlind said: “This European wood day is a great occasion to show our potential customers in the Far East a clear profile of the joint European tinber industry.
“It is also an opportunity to discuss the many issues that concern both Japan and the European Union. These issues include construction quality, awareness of “sick building” syndrome and emissions from construction materials.”
Mr Söderlind said the decision to present a united European timber trade to Asian markets has already paid off, adding that interest for the European Wood Day among Japanese architects and builders had surprised everyone.
