Research by Egger UK Ltd into kitchen retailers requirements has resulted in the company designing a purpose-made worktop point-of-sale system for its Radius range of worktops.
The research revealed that retailers needed POS units with a large presence to impact on consumers in showrooms.
Large samples of each worktop were also demanded as retailers felt consumers had difficulty imagining from a brochure of small sample what a particular design would look like.
The research also revealed that a unit which could be used as a “working tool” was high on retailers’ wish lists.
The resulting system features a brochure dispenser and a storage cupboard and is mounted on castors making it easy to move around the shop floor.
