Mr Bell joins the Donaldson Group from the building supplies company Bradfords, where he was head of e-commerce and managed the business’ e-commerce proposition, including re-platforming and relaunching the website as well as implementing new digital services to add value for customers.
Mr Bell’s new role demonstrates the Donaldson Group’s commitment to investing in its e-commerce capabilities and strengthening the digital customer experience. Leading the digital commerce strategy within the Retail & Distribution division, Mr Bell will be responsible for maximising sales and the profitability of the e-commerce websites for timber merchant MGM Timber, cut timber supplier TimberCut4U, and online DIY marketplace Plane & Simple.
“With the acceleration of digital innovation across the timber and construction industries, we are pleased to bring Fergus on board to drive growth across our e-commerce offering,” said Graham Johnston, CEO of the Donaldson Group’s Retail & Distribution division. “Fergus will be a key player in enabling the Group to be at the forefront of digital technology to provide our customers with the best possible omnichannel experience.”
“I am excited to take on this new role as d-commerce director within the R&D division,” said Mr Bell. “In this ever-changing digital environment, this is a fantastic opportunity as the Donaldson Group continues its focus on technology and innovation as the leading independent group in our markets. I look forward to working with my new team and colleagues to optimise the e-commerce websites and drive our digital strategy.”
