The launch of a major marketing campaign by BSW Timber is set to raise the profile of its “Easi” branded timber among customers and end users.
The sawmiller has expanded its Easi eased edge products to include carcassing, fencing, decking, sleepers and pallet boards and blocks.
The campaigns includes a new website www.easi-timber.co.uk, revamped sales and technical support and point-of-sale packs.
Using “Timber Made Easi” branding, BSW hopes the campaign will transform its product portfolio by simplifying the supply process for customers across a wide range of market sectors.
“It is set to transform the way we promote our products by raising the profile of branded timber amongst our customers and end users alike,” said Eve Johnson, BSW Timber marketing manager.
A series of “Easi” open days will be held at customer premises across the UK throughout the year.
