The manufacturer of fastening tools and consumables for the building, timber frame and off-site construction industries sector, has made a donation with a difference to Street League – a nationwide charity that uses football to engage with and enhance the lives of young people from disadvantaged backgrounds.
BeA managing director John Mercer said the company had 100 Adidas 2014 World Cup replica footballs originally destined for a sales promotion. "After internal discussions, however, we felt we wanted to do something more socially beneficial, in keeping with BeA’s strong CSR policies and also to celebrate this year’s World Cup," he said.
"After discovering Street League and learning of their important work, we knew there was no better recipient. We’re confident this charity will use the balls to a much greater and worthwhile effect."
Formed in 2001, Street League works with young people aged 16-25 who are not in employment, education or training. Located in 11 regions across the UK, the national charity runs structured football and education ‘Academy’ programmes.
The eight-week programme offers the opportunity to play football and access vocational training. Topics covered include teamwork, communication, goal-setting and CV writing and interview techniques.
Eighty-one per cent of Street League graduates subsequently move on to jobs, training schemes or further education.
