More than 5,000 architects, engineers and other industry professionals have signed up for free access to core information on the askTRADA website since the start of 2004.
TRADA, which introduced the free access on January 9, said the response had exceeded its expectations. Visitor numbers have also grown to 13,000 hits a month.
Andrew Abbott, TRADA’s chief executive, said members are benefitting directly from the free offer via the website’s suppliers’ directory. He said click-through referrals to members’ own web pages can be as high as 50 a week.
The directory is being updated to define categories more clearly, while members’ information will be better presented, making it easier for users to find the right product.
