AJ Charlton & Sons Ltd is rolling out a £7,000 marketing campaign nationwide to promote its natural wood flooring.

Since launching its flooring division last year Charlton has seen significant sales growth and the latest move is deigned to build on the growing interest.

Sales and marketing manager Allan Duncan said: “A recent survey among estate agents found that many believe sold wood floors add value to a home and help properties sell more quickly. The public are also being tempted away from laminates to the warmth, beauty and durability of natural wood flooring. As a result, oak flooring is in big demand and will, we believe, continue to be so for the foreseeeable future.”

Display stands measuring 600x600mm and capable of displaying up to eight different finishes and grades are being delivered to retailers across the UK. These are backed by colourful posters for retailers and a list of dos and don’ts in every pack of flooring for customers. A new brochure is also in the pipeline.

&#8220A recent survey among estate agents found that many believe sold wood floors add value to a home and help properties sell more quickly”

Sales and marketing manager Allan Duncan

Charlton’s materials also feature a prominent “Manufactured in the UK” logo in response to feedback that the company’s reputation as a long-established British business meets customer approval.

Mr Duncan said: “We have been hearing that our retailers felt that we offered beautiful products that they could promote – and we’ve now provided the best possible tools to help them do the job.”