The American Hardwood Export Council (AHEC) is pouring ‘thousands of pounds’ into sponsorship deals in the UK and Ireland.

David Venables, AHEC’s European director, said: ‘This support of trade events is an important part of our programme to encourage the use of American hardwoods. We hope to be joined by com-panies promoting hardwoods with such initiatives in future years.’

AHEC’s sponsorship kicks off with involvement at the Institute of Wood Science annual conference in Liverpool on September 27-29.

This is followed by sponsorship of the Major Project category at the Timber Industry Awards at the end of October. AHEC is also a main sponsor of the Irish Joinery Awards in mid-November.