The race is on to raise US$250,000 by May 15 to fund a consumer advertising campaign to promote southern pine.
The Southern Pine Council is teaming up with the Hauser Group of Savannah, a leading advertising agency specialising in building products, to create the “Strength is Golden” campaign.
The campaign, which will run through the summer months, could be the forerunner to a full-scale effort involving US$2-3m over a two-year period.
The importance and urgency of the campaign is spelled out in a video presentation – for a copy contact rwallace@sfpa.org.
Details about how companies can participate in the campaign can be found at www.sfpa.org and www.slma.org.
