Helen Daniels has joined TRADA Technology Ltd as market research manager.
She comes from a background of international market research and business development and brings with her 30 years’ experience of qualitative and quantitative market research across a wide range of industries, from both the client and agency perspective.
Formerly director, business development for international market research consultants Andrew Lester & Associates, Ms Daniels was responsible for generating new and repeat business across the postal, freight, dental and plastics business sectors. Her role also encompassed major account management, including new project design, specification and delivery.
She will report to Jeremy Vibert, manager – information and business services.
