"It’s important that British companies are seen to support the show," said managing director Chris Powell.

The company was promoting its range of clear softwood, mainly from North America, and tropical and temperate hardwoods. It illustrated the latter with a giant Jenga made of tulipwood.

Mr Powell said the show was a positive experience for the company.

"There’s a good mixture of people – potential customers, buyers and merchants – and most people are serious in wanting to talk about wood," said Mr Powell.