Over the past 12 months the UKTFA has become increasingly outwardly focused and is working hard to promote the significant advantages of building in timber frame to the numerous stakeholders.
As we exit 2009, the Association is funding its first advertising campaign, “Fabric First”, which is a bold step to take forward our message about the need for low carbon buildings. My board colleague, Stewart Dalgarno, and I have also been involved with various lobbying activities, including meetings with key influencers from Communities and Local Government, Homes and Communities Agency, the National House-Building Council and members from both Houses to open up discussions on the benefits of lightweight construction. All very positive for the timber frame industry, and it sets our own agenda instead of being driven by negative campaigning.
Of course we have been hit hard with the recent fire in Peckham, but I am pleased to say we have responded in a very proactive and positive manner to both the media and other stakeholders (p6). We have been pleased by the high level of support from others. While it is early days, if our actions match our words, the industry will come out of this in an even stronger position.
At the time of writing, Copenhagen is in full swing and it is clear that the drive to zero carbon homes will not abate. Housebuilding is increasing, environmental standards continue to set the agenda and, despite the short-term uncertainty, we as an industry can remain positive that we have the right product to meet current and future housing needs. With all this activity I am convinced the timber frame industry is on the cusp of something big.
Amazingly, the biggest threat now is rising timber prices when price stability is needed. Importers seem to be powerless or not have the necessary tools at their disposal to hedge price increases – I urge the importers to find a way to work hard to bring stability as the situation can only get worse with the ever-increasing demand for timber and fibre.
