Leading Italian woodworking machinery manufacturer SCM Group Spa is investing €30m as part of an industrial relaunch as it responds to declining orders in a difficult market.

The Rimini-based company, whose UK operation is based in Nottingham, said the action involved all group companies and would result in an expansion of SCM’s UK presence.

It said money would be invested in research to update its entire machinery range, increasing competitiveness in the lower end of the range and extending the offering in higher range machines.

Industrial centres of excellence will be created in the provinces of Rimini, Vicenza and Bergamo, while more support will be given to the sales network and departments integrated to improve logistics, purchasing, support and administration services.

SCM Group general manager Stefano Monetini said the world economic recession had considerably reduced the company’s order levels during the past two years.

“To come out of it we have to reorganise and invest using all the resources we have available. Our relaunch plan will have to be completed quickly in order to become more competitive and further increase our market share in a market that will, in the future, be smaller and with fewer competitors.”

Mr Monetini said the current market would be unsustainable for many companies and could even put a large group like SCM under pressure.

SCM is offering all clients a free one-night stay in a Rimini four-star hotel during the Technodomus exhibition on April 20-24.