“The next generation in timber construction” – that was the bold slogan on the stand of KLH Massivholz GmbH.

The Austrian manufacturer of cross-laminated solid timber panels, exhibiting next to TRADA’s Timber Zone seminar theatre, said knowledge of the construction method was growing “exponentially” in London architectural circles, to the extent that it did not need to actively promote its product.

“The interest is very, very strong at the moment. We are relying on word of mouth,” said Craig Liddell, senior representative at KLH UK Ltd.