Timber Expo is the UK’s first timber-focused exhibition for several years and organisers and exhibitors are working hard to ensure it makes a major market impact.
But could the TRADA Technology-backed show, taking place in Coventry on September 27 and 28, also act as a catalyst to help energise and invigorate UK timber marketing overall?
The relaunched Wood for Good will have a stand at Timber Expo and the Wood Awards contest for the use of timber in construction will hold its presentation event there. So will this event and advertising alliance sow the seeds of a new cohesive approach to raising wood’s profile and perhaps spur individual companies to look at their own marketing?
The TTJ/Timber Expo Round Table meeting discussed these and related issues. The participants were TRADA marketing manager Rupert Scott; Timber Expo event director Loretta Sales; Timbmet managing director Wendy Trott; Coillte Panel Products former marketing and business development director Geoff Rhodes; American Hardwood Export Council European director David Venables; International Timber managing director Tony Miles; Accsys Technologies marketing head Bryan Crennell; Tayburn (Wood for Good’s marketing consultant) business director Jon Stevenson; SCA’s PR consultant Camilla Hair; and TTJ editor Mike Jeffree and managing editor Sally Spencer.
