For many company directors and owners, the continuing fall of dotcom entrepreneurs causes a wry smile. Their confidence about the new technology and future success caused leaders of existing businesses many sleepless nights.
Now, the young rich are falling like nine-pins – even the world’s first global Internet summit was cancelled because of no interest.
A recent survey found that some of the dotcom rich kids had seen their fortunes slashed by 90% and are now selling their mansions, yachts and private jets. One of the quickest exits was modo, an entertainment guide beamed to personal pagers, which collapsed within 49 days of its launch.
The need for people to manage B2B e-commerce projects remains. The latest thinking is on jolting traditional executives out of the comfortable corporate life with lower salaries, one month’s notice and no fancy offices – but the promise of building a lucrative brand.
One recruitment consultant recently advised that companies looking for someone to lead an Internet project should go for team players with commercial awareness, ready to push for change and a determination to achieve that final result.
Sounds like any other executive recruitment advertisement, and perhaps highlights again that e-commerce is just another side of business that all owners and directors have to learn to manage.
