While some big players are no longer investing in developing the decking market, others still see merit in doing so.
“Every year some pundit says decking is going to fall through the floor and every year they’re proved wrong,” said Richard Jackson, managing director of Jacksons Fencing, which includes decking kits in its portfolio of garden products. “I’m amazed how strong the market remains.”
Decking continues to be a good market for Finnforest too, with sales and marketing director Tom Tong recommending that distributors stock up on a good range of deck boards and complementary items, such as joists and decking accessories, for Easter.
“Decorative balustrading and post caps are good examples of ways in which landscapers, builders and homeowners can instantly upgrade and rejuvenate an existing deck,” he said. “Suppliers offering a just-in-time service on other non-standard products, such as Thermowood and hardwood decking, will be an invaluable support, ensuring valuable space and capital isn’t tied up in standing stock.”
Now is the time for merchants to plan and prepare their stock of marketing materials in advance of the main trading months, added Mr Tong. “Product literature, point of sale tools and direct mail pieces should be reviewed, replenished and refreshed where necessary – and suppliers that can help here will be a real support.”
