Forest Garden plc has promoted Guy Best to the new role of director of sales for the Forest brand, responsible for both the garden centre and builders merchant channels.
Mr Best, who has been with Forest Garden for seven years, previously headed up sales through builders merchants. His promotion follows a period of rapid expansion as a result of both organic growth and the acquisition of dandf and the new role is designed to ensure that the Forest brand is able to develop further in the independent sector by responding to changing demands in an extremely competitive market.
Commenting on the promotion, Jonathan Halford said, “This appointment demonstrates the company’s commitment to recognise and reward the achievement of its key people, and to acknowledge the skills and experience we have within the business. It is also the next logical step in streamlining the Forest business, shortening and simplifying the decision making process, allowing us to meet the needs of customers quickly and efficiently.”
