It supersedes a standalone CRM module and is now standard to the core UniTrade system.
The key function is comprehensive note-taking, allowing a history of communications, estimates and orders to be tracked alongside each customer. The company said this allows any member of staff to pick up a customer query and deal with it on the spot.
“More and more customers want to record the soft communications they are having with customers and suppliers, as well as the hard facts. It is something customers have approached us with, but it is something we like to think we have taken and integrated into our system,” said Ten-25 managing director Ian Oldrey.
“This is no marketing gimmick. This is the bedrock of genuine business growth. We think managing business relationships is one of the most important things to be doing effectively in order to grow.”
A new database allows unlimited contacts to be stored against each customer, including information about each, such as job role and contact details. Ten-25 said the note-taking capability recording all conversations will give staff the means to meet customer needs and make additional sales from knowing previous buying decisions.
“The system integrates seamlessly with the rest of UniTrade and the Task Centre allows automatic alerts and updates. It enables customers to devise a comprehensive communications strategy in which the user can see the most valuable customers, the potentials and so on, informing future marketing and sales strategies,” a spokesperson said.
