Mr Capel has extensive and successful international experience in the trade, having joined the Finsa Group in 2003.
Mr Capel, who will report directly to Finsa UK managing director Rafael Willisch,
developed a vast amount of business in Europe and North and South America.
"We are delighted to have Eduardo leading our sales team," said Mr Willisch. "With his experience and knowledge of our products, he will be able to strengthen our position in the market and take our business forward." The company also welcomes Andrea Bainbridge who will now become the new marketing manager.
