High-quality panel manufacturer Perform Panel, part of the Donaldson Group, has announced its expansion into Europe with its wet wall laminated shower panels, a unique alternative to tiling.
Perform Panel has over 35 years of experience and is well known in the UK industry, manufacturing wet wall laminated panels and supplying floor, splashback and ceiling products under the Perform Panel brand. In a first for the company, it has partnered with a distributor in Europe to supply Perform Panel to the Netherlands & Belgium, with further opportunities being explored. Perform Panel will be supplied via a partnership with Panel-X, which is supporting the growth and distribution across Europe as well as offering market updates and informing on trends. The decision to expand into Europe comes as part of Perform Panel’s five-year strategy, which has included a £1m investment to increase both capacity and decor offering, with a new range of 26 tile effect panels recently launched into the market. From its site in Maastricht in the Netherlands, Panel-X stocks 48 designs across four collections and has access to the complete Perform Panel range. “We are thrilled to bring Perform Panel’s innovative bathroom panels to the Netherlands,” said Stephen Murray, sales director at Perform Panel. “Our aim is to be the number one panel manufacturer in the UK and further afield, so this expansion and partnership with Panel-X supports our strategic plan and growth. We look forward to building lasting partnerships and helping new customers in Europe.” All manufacturing is currently carried out in Aberdeen, with a distribution network throughout the UK. Predominately supplied through the merchant base, it also appeals to contractors, bathroom showrooms, plumber merchants and joiners. The boards are manufactured using a plywood core, which is the preferred option for installers. Perform Panel’s head office is also based in Aberdeen, Scotland. Perform Panel, via trading company Nu-Style Products, joined the Donaldson Group in 2016.
