Dynea, the timber and panel products adhesives and impregnation resins specialist, is rebranding its product range worldwide.

The company is restyling its adhesion products Prefere, and its surfacing solutions Ultim.

According to president and chief executive Øivind Isaksen, the move is intended to give the company and its products, many of which it has imported into its range after recent acquisitions and mergers, a more coherent market identity.

&#8220By bringing together our adhesion and surfacing solutions under Prefere and Ultim, we will provide greater clarity to customers. With a unified brand image, we can concentrate our communications efforts even better than before”

Dynea chief executive Øivind Isaksen

“Dynea has inherited product names and brands from its strong predecessors, such as Dyno, Neste Chemicals, Krems and Perstorp Chemitec,” he said. “We believe that by bringing together our adhesion and surfacing solutions under Prefere and Ultim, we will provide greater clarity to customers. With a unified brand image, we can concentrate our communications efforts even better than before.”

The Prefere products were previously Dynorit, Exter, Pribex, Hiacoll, Chembond and Perthane, among others, while the Ultim range were branded Dyneatech, Dynealam and DynoPreg.